RACHAEL DICKHUTE
Digital Marketing & Brand Management
Digital Marketing & Brand Manager Specialist: transforming how brands interact with audiences and how their consumers perceive them through data driven, multi-channel strategies derived from analytics and creative direction. With over 10 years of experience in social media and digital marketing on the brand and client-side, I specialize in strategy and implementation of content marketing from start to finish, allowing the brand to stay ahead of trends and competition with a high-quality approach.
MY EXPERIENCE
Digital Brand Manager- Contract
April 2019- Present
-Managing Influencer Outreach
- Strategy & Activation, KPI Reporting
-Ad Spend and Analysis
-Paid Ad Placement
-Media Valuations
-Social Landscape
-Competitive Analysis
- Promoted Social Media
-Monthly Reporting and Optimization Strategy
-Lead generation via pixel redirect, cookies, email strategy, product offerings, newsletter & blog creation.
Creative Director, Digital Marketing
October 2018 - April 2019
Creative Manager & Director for all brand assets. Overseeing all art direction and design teams for product. (Subsidiary of The Hair Shop Inc)
-Execution of web design review and elements including wire-framing, user experience guides, copywriting and image assets.
-Direct to brand and consumer brand strategy: e-mail strategy, product management and design, content creation, marketing asset management, product depth and launches.
-Staff management: direct reports included sales team, creative and copywriting.
-Social strategy development and implementation. managed a large-scale influencer program and retail strategy. Directed, styled, casted photoshoots and videos.
-Salon and in-store communications and market strategy
VP, SOCIAL MEDIA
Oct 2015 - February 2018
Responsible for content creation & implementation for multiple social channels.
Worked directly with senior management to strategize & implement campaigns and activations for sponsorships, products, news and events.
Produced analytic reports measuring KPI's, sentiment, ROI and new opportunities based on industry trends.
Measured success of content by utilizing platforms and tools for automating and exporting key statistics.
Content created for (but not limited to): AEG, Los Angeles Clippers, LA Galaxy, The Tony Awards, Fox Sports West.
MANAGER & EDITOR
Sept 2012 - March 2017
Owner & editor at WaywardRoamer.com, a personal style and travel site that operates on an editorial calendar working with partnerships and sponsors such as Ford Motor Cars, Tommy Hilfiger, Vogue, CoverGirl and more!
Managed a staff of photographers, videographers, interns and social media managers in the content production, promotion and marketing of the site and its collaborations.
CREATIVE MARKETING CONTRACTOR
Dec 2010- June 2015
Managed omni-channel presence for brands expanding into the digital space and social media.
Initiated long term digital strategy, influencer programs, content calendars, campaign generation and analytic reporting.
Brands include: Jurlique Beauty, Dogeared Jewelry and Fab'rik Boutique.
Managed the creative and copy for content as well as web elements.
ADDITIONAL EXPERTISE
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Content Creation:
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Photography
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Creative Management
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Photo & Video editing
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Copywriting
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Implementation: scheduling, editing, boosting, reformatting
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Analytic reporting
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Vendor relations
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Brand Management:
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Brand Voice & Messaging Strategy
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SEO
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Crisis Management
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Wire Framing
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User Experience Guides
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Copywriting
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Creative Direction: Photoshoot/ Video production and direction
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Influencer Outreach & management
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Management of collaborations & activations
PARTIAL LIST OF TOOLS
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Brandwatch, Hootsuite, SalesForce, Synthesio, Crimson Hexagon, Sprout Social, Percolate, SharePoint, Google Analytics, Google AdWords, PowerPoint, Excel, (Full Microsoft Suite).
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Platforms: WordPress, Blogger, Shopify, RewardStyle LiketoKnowIt, Twitter, Instagram, Facebook Business, Pinterest, SnapChat, Google+ Pages, LinkedIn.
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Creative: Photoshop, Illustrator, Canva, BulletProof, Lightroom, iMovie, FinalCut Pro.
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Trello, Asana
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MailChimp, Constant Contact
TANYA NOLAN, VP PROJECT MANAGEMENT & CO-WORKER
'Rachael is a super creative who lives for all things social. A hashtag guru and one of my favorite people to brainstorm with, her unique background brings about an ability to help others see different sides of things, an essential skill to have in a world where everyone is seemingly talking. Her sense of humor mixed with her willingness to jump in and help get a project rolling makes her ideation process not only effective but extremely enjoyable.'
MARK JOHNSON, FORMER VP OF ADVERTISING & CO-WORKER
'Rachael is undoubtedly one of the most creative social media experts I've worked with. Always thinking out-of-the box and offering fresh ideas, she pushed our social strategy forward. With little support or resources available to her, she never failed to create a compelling social presence for the bank. Whether it was large scale like The Tony Awards or more simple like a new Branch opening , Rachael approached every opportunity with the same spark of creativity and energy. She is a "hands-on" resourceful, get it done individual who knows social media like the back of her hand. Any marketing organization would be lucky to have her on their team. I highly recommend Rachael.'
MAGGIE MILLER, VP ENTERPRISE CARDS COMMUNICATIONS & RISK MANAGEMENT
'Rachael is one of the most creative and collaborative people with whom I have had the pleasure to work. She takes the time to truly understand a project or need -- and helps others do so as well -- with enthusiasm, creativity and positivity. Yet Rachael is also a critical thinker who is confident offering well-informed advice and recommendations. She is organized and proactive, follows through, and is my go-to for all things social. If you are looking for a social media expert who will engage your audience, boost your brand and make an impact, Rachael is the one for you.'
'It starts now.'
Alan Watts
